Understanding Stereoscopic 3D Gaming:
Willingness to Wear 3D Glasses According to Content Type
Willingness to Wear 3D Glasses According to Content Type
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According to the media, 3D glasses are regularly cited as a handicap to the at-home 3D market, and a web search of “Dorky 3D Glasses” gets as much as 10,000 results from Google alone.
This does not at all reflect what customers think. Only 12% of 2D customers object to 3D glasses for video games – content that is widely available today. This climbs to just 16% for BluRay movies, and only significantly jumps to almost 30% for 3D broadcast television. Experienced 3D customers are more forgiving with just a 3% objection level for video games, 4% for Blu-ray, and 12% for broadcast television.
A big advantage for gaming is its focused nature. While watching television, a viewer may also be cooking in the kitchen or reading a paper or any number of activities. 3D glasses are not conducive for this type of TV viewing.
In contrast, there are no additional tasks between the player and the player's video game enjoyment, making stereoscopic 3D glasses un-intrusive and more natural.
For glasses based S-3D display manufacturers, gaming is the path of least resistance, and is marketable to gamers today.